In the end, it all comes down to the work. Logos, packaging, signage, web, communications: did it answer the questions, did it excite the audience, did it deliver the results, did it surprise and delight? See for yourself.
JTDC worked with Claremont McKenna College to create an emblamatic identity and campaign for their 75th anniversary. The program included a website as well as an extensive variety of print and online applications.
JTDC worked with Caltech’s Campaign Committee to created a wordmark that identified a unique class of donor. The logo stands on its own, but remains rooted in the Caltech identity system.
If you have used an ATM or swiped a credit card, you’ve seen this icon. As CD at Bass Yager, Jay worked with Saul Bass to create this iconic symbol for NCR, the historic Dayton company.
Direct Relief Campaign Case Statement
100 Years of Education
USC Marshall School of Business is celebrating their 100th year. The centennial logo celebrates their history and reinforces their slogan, Greatness Shared. The symbol will be used throughout the year.
Scripps College Viewbook
A start-up out of Columbus, OH was looking for an identity that captured the concept of shared investing. The icon plays off the idea of pooled resources combined to meet a shared investment goal.
An L.A. Institution
The J. Paul Getty Trust is one of the most prestigious institutions in the world. As creative director at Bass Yager, Jay worked with Saul Bass and the Getty to create the identity and sign system for the site.
Focusing on the strength and stability of the west coast insurance and annuity giant, Jay, worked with Pacific Life to create an iconic symbol based on their unofficial mascot, a breaching humpback whale.
Santa Barbara Museum of Art Campaign Case Statement
Everything Old is New Again
Jay Toffoli Design Co. worked with Portola’s founder to create a name, brand identity, and packaging system for the company’s old world paint products that include milk paints, distempers, and glazes.
Portola Paints & Glazes
A partership between USC (Los Angeles), Bocconi (Milan), and HKUST (Hong Kong) gave birth to the World Bachelor in Business. Jay worked with the three institutions to create an identity that captures the spirit of the innovative
Degree X 3
A partership between USC (Los Angeles), Bocconi (Milan), and HKUST (Hong Kong) gave birth to the World Bachelor in Business. Jay worked with the three institutions to create an identity that captures the spirit of the program.