Welcome to Jay Toffoli Design Co., an independent graphic design consultancy. Distinctive solutions for logos, identity systems, websites, print and electronic collateral, packaging, signage systems, and illustration.

Self Portrait, Jay Toffoli, pre-Covid19

I cut my teeth as a designer working for Bass/Yager under the tutelage of Saul Bass, Art Goodman, and Dean Smith. While there, I worked on projects for Lawry’s Foods, AT&T, Pomona College, and EastWest Bank, to name a few. Eventually, I became creative director and partner at the firm spearheading projects for the J. Paul Getty Trust, Exxon and Esso, NCR, Dualstar, Pacific Life, and the University of Southern California, among many others.

Bass/Yager was purchased by Citigate and I assumed the position of west coast creative director for the international communication/financial public relations agency.   

In 2003 Jay Toffoli Design Co. opened its doors. Since then I’ve counted AT&T, Claremont McKenna College, Purdue University, Scripps College, USC Marshall, USC Dornsife, USC Leventhal, Caltech, Broco-Rankin, Drew’s All Natural, Geffen Playhouse, Portola Paints & Glazes, Redcar Properties, and startups like TribeVest and Tampon Tribe as clients.

Over the years, I’ve partnered with writers, consultants, and agencies on projects for Santa Barbara Museum of Art, Direct Relief, Emma Willard School, Culinary Institute of America, Oberlin College, Marquette College, and the University of San Francisco, to name drop a few.

Clients I’ve worked with…

Aerys Sports
Art Center College of Design
Center for Effective Organizations (CEO)
CHOC (Children’s Hospital Orange County)
Claremont McKenna College
Culinary Institute of America
Direct Relief
Drew’s All Natural
Easterseals of Orange County
Geffen Playhouse
HMI Performance Incentives
Kerlin Capital
Northfield Mount Hermon School
Pacific Life
Pasadena City College
Pasadena Playhouse
Pomona College
Purdue University
Santa Barbara Museum of Art
Scripps College
St. Michaels Abbey
Redcar Properties
Tampon Tribe
Totally Terrific TV
University of San Francisco
USC Caruso Center
USC Dornsife
USC Gould
USC Leventhal
USC Marshall
USC Marshall Executive Education
USC Viterbi