more work

Package Design

Portola Paints & Glazes

Jay Toffoli Design Co. worked with Portola’s founder to create a name, brand identity, and packaging system for the company’s old world paint products that include milk paints, distempers, and glazes.

Drew’s All Natural Fire-Roasted Salsa

Holiday Cheer

A JTDC annual tradition, Toffoli Spiced Whiski, displayed in all its holiday glory. Best paired with chestnuts roasting on an open fire.


From the commercial service station, to the calm and tranquility of the urban museum, to the halls of academia, signage systems play a key role in getting you where you need to go. Examples of projects Jay has been a key player in are shown here.


CMC Magazine

Personal project

CMC Magazine