in depth

75 Years and Counting

Claremont McKenna College recently celebrated its 75th anniversary and partnered with Jay Toffoli Design Co. to create a suite of materials promoting the milestone. Projects included a custom identity system used to brand anniversary events and promotional materials. The program included a detailed brand style guide showcasing the rationale for the specialty identity and guidelines for it’s use; a 75th Anniversary website featuring historical milestones, anecdotes, profiles, tributes, and alumna submitted memories; and a series of Anniversary-branded materials.

The Anniversary celebration dovetailed with the final year of CMC’s ambitious capital campaign, The Campaign for CMC: Responsible Leadership.

Anniversary Logo Style Guide

Anniversary Website Site Link