Pacific Life

Pacific Life wanted to create a visual identity that would better align with the key attributes of the company: strength, performance, agility, and protection. As creative director at Bass/Yager Citigate, Jay worked with Pacific Life to create the iconic breaching whale symbol for the Orange County-based insurance company. The identity has become synonymous with Pacific Life and is used extensively in print, television and online advertising and promotion.

Skills

Posted on

April 17, 2013