Jay Toffoli Design Co.

Jay has created branding and communications solutions for the J. Paul Getty Trust, Pacific Life, NCR, USC, and Claremont McKenna College, to name a few. He has helped develop signage programs for the Getty Center, service station designs for Exxon, and retail packaging for AT&T and Lawry’s Foods. In a previous life, he was the creative director for Saul Bass/Herb Yager & Associates.


A peek at the latest and greatest things going on around the studio.

I recently wrapped up a branding project for Caltech. The logotype seen here was the final selection in an extensive exploration of concepts that would brand the Caltech Campaign Leadership Society. The logo will be used in a variety of applications including print and online uses.


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